Super Bowl 2018 was watched by an average of more than 106 million people, surpassing the 1983 finale of "M-A-S-H" to become the most-watched program in U.S. television history, the Nielsen Co. said on Monday.
Compelling story lines involving the city of New Orleans and its ongoing recovery from Hurricane Katrina, as well as Colts quarterback Peyton Manning's attempt at a second Super Bowl ring propelled viewership of Sunday's game in Miami Gardens, Fla. Football ratings have been strong all season.
Nielsen estimated Monday that 106.5 million people watched the Super Bowl on average and 151.6 million tuned in overall. The "M-A-S-H" record was an average of 105.97 million.
The viewership estimate obliterated the previous record viewership for a Super Bowl -- last year's game between the Arizona Cardinals and Pittsburgh Steelers. That game was seen by an average of 98.7 million people, Nielsen said.
Super Bowl XLIV received a 45.0 rating, making it the highest-rated NFL championship game in 14 years (46.0 rating for Steelers-Dallas in Super Bowl XXX, January 1996). It was a 7 percent increase over last year's 42.0 rating.
The "M-A-S-H" ratings record has proven as durable and meaningful in television as Babe Ruth's record of 714 home runs was in baseball until topped by Hank Aaron. Ultimately, it might be hard to tell which program really was watched by more people. There's a margin for error in such numbers, and Nielsen's Monday estimate was preliminary and could change with a more thorough look at data due Tuesday.
"It's significant for all of the members of the broadcasting community," said Leslie Moonves, CBS Corp. CEO. "For anyone who wants to write that broadcasting is dead, 106 million people watched this program. You can't find that anywhere else."
Moonves predicted that CBS will earn more in advertising revenue than in any other Super Bowl. The good ratings for the game and football in general also set CBS and other football broadcasters up well when selling advertising for next season, he said.
The Nielsen estimate also drew some congratulations from Alan Alda, the star of "M-A-S-H."
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"If the 'M-A-S-H' audience was eclipsed, it was probably due in large part to the fact that the whole country is rooting for New Orleans to triumph in every way possible," Alda said. "I am, too, and I couldn't be happier for them. I love that city."
There are more American homes with television sets now (114.9 million) than there were in 1983 (83.3 million). An estimated 77 percent of homes with TVs on were watching "M-A-S-H" in 1983, compared with the audience share of 68 percent for the Super Bowl.
Nielsen also measures only the United States, and it's possible that some World Cup soccer games were seen more worldwide. Accurate measurement of television audiences outside the U.S. is spotty at best.
Alda also wondered whether the numbers were too close to declare a new champion. He believes Nielsen didn't take into account large numbers of people watching "M-A-S-H" communally, which often is the case for football games, too.
"Not to say I'm competitive, but in part we are talking about sports," he said. "And I actually am competitive."
McManus didn't want to jinx it, but the abnormally strong viewership for football this season left him hoping for a record. The NFC and AFC championship games both had their biggest audiences since the 1980s. The growth of high-definition television and its appeal to sports fans also has helped.
A competitive game until the final minutes sealed it. McManus acknowledged some nervousness when Indianapolis jumped out to a 10-0 lead -- a Super Bowl rout often makes people turn away from the game -- but New Orleans roared back.
The Mid-Atlantic blizzard also helped CBS. After New Orleans, the highest-rated market was snowbound Washington D.C., Nielsen said. More people watched the game from their homes in that area instead of going to parties or bars, and Nielsen does a much better job counting viewers in homes than outside of them.
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Super Bowl 2018 Online
Super Bowl 2018 Online. How to Watch NFL Super Bowl 2018 Live Stream Online TV. Watch Super Bowl 2018 Live online on your Mac, PC, iPads,
Super Bowl's Greatest Commercials 2018 is an interactive countdown special where viewers will be able to vote LIVE on www.cbs.com/superbowl/commercials for their favorite Super Bowl Commercials. The special, hosted by Boomer Esiason, analyst for CBS Sports' NFL pre-game show THE NFL TODAY, and Katharine McPhee, star of the CBS drama SCORPION. (TV-PG D).
Watch NFL Super Bowl 2018 52 Online Live Stream Free in high definition. This is the safest and best way to watch the Super Bowl 2018 featuring.
Super Bowl's Greatest Commercials 2018 is an interactive countdown special where viewers will be able to vote LIVE on www.cbs.com/superbowl/commercials for their favorite Super Bowl Commercials. The special, hosted by Boomer Esiason, analyst for CBS Sports' NFL pre-game show THE NFL TODAY, and Katharine McPhee, star of the CBS drama SCORPION. (TV-PG D).
Watch NFL Super Bowl 2018 52 Online Live Stream Free in high definition. This is the safest and best way to watch the Super Bowl 2018 featuring.
Super Bowl 2018 Winners
Super Bowl 2018 Winners and all history:
NO. | DATE | SITE | RESULT |
I | Jan. 15, 1967 | Los Angeles Memorial Coliseum | Green Bay 35, Kansas City 10 |
II | Jan. 14, 1968 | Orange Bowl (Miami) | Green Bay 33, Oakland 14 |
III | Jan. 12, 1969 | Orange Bowl (Miami) | New York Jets 16, Baltimore 7 |
IV | Jan. 11, 1970 | Tulane Stadium (New Orleans) | Kansas City 23, Minnesota 7 |
V | Jan. 17, 1971 | Orange Bowl (Miami) | Baltimore 16, Dallas 13 |
VI | Jan. 16, 1972 | Tulane Stadium (New Orleans) | Dallas 24, Miami 3 |
VII | Jan. 14, 1973 | Los Angeles Memorial Coliseum | Miami 14, Washington 7 |
VIII | Jan. 13, 1974 | Rice Stadium (Houston) | Miami 24, Minnesota 7 |
IX | Jan. 12, 1975 | Tulane Stadium (New Orleans) | Pittsburgh 16, Minnesota 6 |
X | Jan. 18, 1976 | Orange Bowl (Miami) | Pittsburgh 21, Dallas 17 |
XI | Jan. 9, 1977 | Rose Bowl (Pasadena, Calif.) | Oakland 32, Minnesota 14 |
XII | Jan. 15, 1978 | Superdome (New Orleans) | Dallas 27, Denver 10 |
XIII | Jan. 21, 1979 | Orange Bowl (Miami) | Pittsburgh 35, Dallas 31 |
XIV | Jan. 20, 1980 | Rose Bowl (Pasadena, Calif.) | Pittsburgh 31, Los Angeles 19 |
XV | Jan. 25, 1981 | Superdome (New Orleans) | Oakland 27, Philadelphia 10 |
XVI | Jan. 24, 1982 | Silverdome (Pontiac, Mich.) | San Francisco 26, Cincinnati 21 |
XVII | Jan. 30, 1983 | Rose Bowl (Pasadena, Calif.) | Washington 27, Miami 17 |
XVIII | Jan. 22, 1984 | Tampa (Fla.) Stadium | Los Angeles 38, Washington 9 |
XIX | Jan. 20, 1985 | Stanford (Calif.) Stadium | San Francisco 38, Miami 16 |
XX | Jan. 26, 1986 | Superdome (New Orleans) | Chicago 46, New England 10 |
XXI | Jan. 25, 1987 | Rose Bowl (Pasadena, Calif.) | New York Giants 39, Denver 20 |
XXII | Jan. 31, 1988 | Jack Murphy Stadium (San Diego) | Washington 42, Denver 10 |
XXIII | Jan. 22, 1989 | Joe Robbie Stadium (Miami) | San Francisco 20, Cincinnati 16 |
XXIV | Jan. 28, 1990 | Superdome (New Orleans) | San Francisco 55, Denver 10 |
XXV | Jan. 27, 1991 | Tampa (Fla.) Stadium | New York Giants 20, Buffalo 19 |
XXVI | Jan. 26, 1992 | Metrodome (Minneapolis) | Washington 37, Buffalo 24 |
XXVII | Jan. 31, 1993 | Rose Bowl (Pasadena, Calif.) | Dallas 52, Buffalo 17 |
XXVIII | Jan. 30, 1994 | Georgia Dome (Atlanta) | Dallas 30, Buffalo 13 |
XXIX | Jan. 29, 1995 | Joe Robbie Stadium (Miami) | San Francisco 49, San Diego 26 |
XXX | Jan. 28, 1996 | Sun Devil Stadium (Tempe, Ariz.) | Dallas 27, Pittsburgh 17 |
XXXI | Jan. 26, 1997 | Superdome (New Orleans) | Green Bay 35, New England 21 |
XXXII | Jan. 25, 1998 | Qualcomm Stadium (San Diego) | Denver 31, Green Bay 24 |
XXXIII | Jan. 31, 1999 | Pro Player Stadium (Miami) | Denver 34, Atlanta 19 |
XXXIV | Jan. 30, 2000 | Georgia Dome (Atlanta) | St. Louis 23, Tennessee 16 |
XXXV | Jan. 28, 2001 | Raymond James Stadium (Tampa, Fla.) | Baltimore 34, New York Giants 7 |
XXXVI | Feb. 3, 2002 | Superdome (New Orleans) | New England 20, St. Louis 17 |
XXXVII | Jan. 26, 2003 | Qualcomm Stadium (San Diego) | Tampa Bay 48, Oakland 21 |
XXXVIII | Feb. 1, 2004 | Reliant Stadium (Houston) | New England 32, Carolina 29 |
XXXIX | Feb. 6, 2005 | Alltel Stadium (Jacksonville, Fla.) | New England 24, Philadelphia 21 |
XL | Feb. 5, 2006 | Ford Field (Detroit) | Pittsburgh 21, Seattle 10 |
XLI | Feb. 4, 2007 | Dolphin Stadium (Miami) | Indianapolis 29, Chicago 17 |
XLII | Feb. 3, 2008 | University of Phoenix Stadium (Glendale, Ariz.) | New York Giants 17, New England 14 |
XLIII | Feb. 1, 2009 | Raymond James Stadium (Tampa, Fla.) | Pittsburgh Steelers 27, Arizona Cardinals 23 |
XLIV | Feb. 7, 2010 | Sun Life Stadium (Miami) | New Orleans Saints 31, Indianapolis Colts 17 |
XLV | Feb. 6, 2011 | Cowboys Stadium (Arlington, Texas) | Green Bay Packers 31, Pittsburgh Steelers 25 |
XLVI | Feb. 5, 2012 | Lucas Oil Stadium (Indianapolis) | New York Giants 21, New England Patriots 17 |
XLVII | Feb. 3, 2013 | Mercedes-Benz Superdome (New Orleans) | Baltimore Ravens 34, San Francisco 49ers 31 |
XLVIII | Feb. 2, 2014 | MetLife Stadium (East Rutherford, N.J.) | Seattle Seahawks 43, Denver Broncos 8 |
XLVIII | Feb. 1, 2017 | University of Phoenix Stadium (Glendale, Ariz.) | New England Patriots 28, Seattle Seahawks 24 |
Super Bowl Start Time
Super Bowl 2018 Start Time. TV Schedule & Kickoff. On TV, US fans watched Super Bowl LII play out live nationwide beginning at 6 pm ET on NBC television, with kickoff time set for 6:30 pm ET. (On the Pacific Coast, that was 3:30 pm; Mountain time 4:30 pm; and 5:30 pm Central.)
Up north, CTV covered the game for Canada while fans of American football Down Under tuned into live coverage in Australia on ESPN Australia and One HD. Across the pond, (and five hours ahead of US East Coast time) the live game was seen during the wee hours on BBC and Sky Sports in the UK.
Up north, CTV covered the game for Canada while fans of American football Down Under tuned into live coverage in Australia on ESPN Australia and One HD. Across the pond, (and five hours ahead of US East Coast time) the live game was seen during the wee hours on BBC and Sky Sports in the UK.
Super Bowl 2018 Odds
The Super Bowl 2018 Odds. Stay update with the current odds to win super bowl 52. We have the most up to date odds to help you bet on the Super bowl.
NFL Future Book Odds provided by VegasInsider.com, along with more pro football information for your sports. Odds to Win 2018 Super Bowl LII.
Super Bowl Winner Betting Odds. Get the best available NFL odds from all online bookmakers with Oddschecker, the home of betting value.
et on NFL and NCAA football futures at Bovada Sportsbook & get the latest Super Bowl odds, College Bowl Championship Series betting lines & odds.
NFL Future Book Odds provided by VegasInsider.com, along with more pro football information for your sports. Odds to Win 2018 Super Bowl LII.
Super Bowl Winner Betting Odds. Get the best available NFL odds from all online bookmakers with Oddschecker, the home of betting value.
et on NFL and NCAA football futures at Bovada Sportsbook & get the latest Super Bowl odds, College Bowl Championship Series betting lines & odds.
Super Bowl 2018 Live
Watch Superbowl 2018 live streaming on your computer, tablet and mobile phone.
Join hosts Matt "Money" Smith, Dave Dameshek, Adam Rank and Molly Qerim LIVE from Radio Row at Super Bowl L in New York City for an all-access pass to NFL player and celebrity interviews that only Super Bowl Week can provide.
It's a three-day party running Feb. 4-6 and NFL.com LIVE at Super Bowl 52 will be your home for everything football. Tune in to NFL.com/Live each day at noon ET for three hours of laughs, analysis and chances to WIN PRIZES.
Follow @NFLcomLIVE to tweet questions for our guests, and you'll be entered for a chance to win our autographed celebrity Super Bowl card signed by guests appearing on the show.
Join hosts Matt "Money" Smith, Dave Dameshek, Adam Rank and Molly Qerim LIVE from Radio Row at Super Bowl L in New York City for an all-access pass to NFL player and celebrity interviews that only Super Bowl Week can provide.
It's a three-day party running Feb. 4-6 and NFL.com LIVE at Super Bowl 52 will be your home for everything football. Tune in to NFL.com/Live each day at noon ET for three hours of laughs, analysis and chances to WIN PRIZES.
Follow @NFLcomLIVE to tweet questions for our guests, and you'll be entered for a chance to win our autographed celebrity Super Bowl card signed by guests appearing on the show.
Super Bowl 2018 Streaming
Super Bowl 2018 Streaming. There's a very good chance you pay a company like Time Warner Cable or Comcast to provide you with cable TV access. If that's the case, which it is for most Americans, simply tune in to your local NBC station at 6:30 p.m. ET to watch the game live. For those of you who have adopted the cord-cutting lifestyle and aren't interested in watching the game at a friend's house or a bar, NBC can be accessed over-the-air with a digital antenna, such as the AmazonBasics HDTV Antenna or the Mohu Curve.
Computer and tablet
NBC will be live streaming the game and for the first time ever the halftime show (featuring Katy Perry and special guest Lenny Kravitz) on its website and mobile app for desktop and tablet users. Access to the network's Sports Live Extra streams usually requires users log in to a participating cable or satellite TV provider, however NBC has waived the requirement and will be offering access to watch Super Bowl XLIX for free.
The live stream will kick off with NBC's pregame coverage at 12 p.m. ET. Viewers will also be able to catch a new episode of NBC's drama "The Blacklist" following post-game coverage of the game at approximately 10 p.m. ET.
NBC Sports Live Extra app is available for the iPad and Windows 8.1 and Android tablets. The stream can also be viewed on NBC's website or by clicking this link.
Smartphone
The NFL will be offering some coverage on its NFL Now app, however Verizon holds exclusive rights to stream the game on smartphones. The NFL Mobile app is available for iOS, BlackBerry 10, Windows Phone and Android smartphones. The free version of the app includes basic scores and highlights, while Verizon customers can pay $5 for a premium subscription to watch the big game.
Another solution for watching the game on the go is to use a Slingbox. The streaming media device connects to your TV and gives you the ability to remotely control and watch programs on your computer, smartphone or tablet. This option doesn't come cheap, though. The Slingbox 350 is available for $180 and the more expensive Slingbox 500 retails for $299. On top of that, the company charges $14.99 for the smartphone app and another $14.99 if you want the tablet app.
Computer and tablet
NBC will be live streaming the game and for the first time ever the halftime show (featuring Katy Perry and special guest Lenny Kravitz) on its website and mobile app for desktop and tablet users. Access to the network's Sports Live Extra streams usually requires users log in to a participating cable or satellite TV provider, however NBC has waived the requirement and will be offering access to watch Super Bowl XLIX for free.
The live stream will kick off with NBC's pregame coverage at 12 p.m. ET. Viewers will also be able to catch a new episode of NBC's drama "The Blacklist" following post-game coverage of the game at approximately 10 p.m. ET.
NBC Sports Live Extra app is available for the iPad and Windows 8.1 and Android tablets. The stream can also be viewed on NBC's website or by clicking this link.
Smartphone
The NFL will be offering some coverage on its NFL Now app, however Verizon holds exclusive rights to stream the game on smartphones. The NFL Mobile app is available for iOS, BlackBerry 10, Windows Phone and Android smartphones. The free version of the app includes basic scores and highlights, while Verizon customers can pay $5 for a premium subscription to watch the big game.
Another solution for watching the game on the go is to use a Slingbox. The streaming media device connects to your TV and gives you the ability to remotely control and watch programs on your computer, smartphone or tablet. This option doesn't come cheap, though. The Slingbox 350 is available for $180 and the more expensive Slingbox 500 retails for $299. On top of that, the company charges $14.99 for the smartphone app and another $14.99 if you want the tablet app.
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