Thirty-second spots during Super Bowl 52 (LII) sold for an average of $5 million, which is up about $500,000 from 2015. The Super Bowl was broadcast on CBS from Levi's® Stadium - (Home of the San Francisco 49ers) located in Santa Clara, California, in the San Francisco Bay Area on Feb. 7, 2018.
The halftime entertainment includes Coldplay, with both Bruno Mars and Beyoncé taking part. The Denver Broncos defeated the Carolina Panthers 24-10.
Neilsen Ratings 2017: According to results from The Nielsen Company, the broadcast of Super Bowl XLIX (2015) on NBC had an average audience of 114.4 million viewers, which surpassed the previous year’s Super Bowl, and became the most watched television program of all time. The game peaked at 120.8 million viewers during its final minutes. Katy Perry's performance was also the most watched halftime show in the 49 year history of the event.
Super Bowl 2018 ad mood was decidedly somber. It’s not every day a consumer-facing brand makes a spokesperson out of a tragically deceased young boy. This year marked a clear return to lighthearted tropes of yore: animals, topical jokes, and a passel of celebrities. The result was less of a downer. But this was an evening of meh—a sloppy game, with few memorable moments, paired with a forgettable slate of ads.